Delicious Oven-Baked Taco Pizza Commercial Behind the Scenes

Open box of Taco John’s pizza topped with seasoned beef, shredded lettuce, diced tomatoes, and melted cheese, captured as part of a commercial by cinematographer Steve Hirsch.

There’s something undeniably satisfying about a perfectly oven-baked taco pizza, and Taco John’s has taken it to the next level with their all-new Oven-Baked Taco Pizza. But how do you capture all that deliciousness in just 15 seconds? That’s exactly what we set out to achieve in the making of their latest commercial. Here’s a behind-the-scenes look at the creative process that brought this mouthwatering masterpiece to life.

The Vision Behind the Spot

Taco John’s wanted to showcase their new Oven-Baked Taco Pizza as more than just a meal—it’s an experience. From the golden crust to the perfectly layered taco toppings, the commercial needed to emphasize the quality, innovation, and flavor of this new menu item. To make it happen, we combined cutting-edge technology with creative artistry to craft a spot that’s as visually delicious as the pizza itself.

Enter the Bolt Motion Control Arm

A key player in the shoot was the Bolt Motion Control Arm, a state-of-the-art robotic arm designed for precision and smooth motion. For this project, we mounted a pizza cutter to the arm to create flawless, precise cuts through the Taco Pizza. The Bolt’s precision allowed us to capture stunning close-up shots of the pizza being sliced, highlighting every detail from the crunchy crust to the perfectly melted cheese. By using this advanced equipment, we ensured the final visuals were dynamic, engaging, and irresistibly appetizing—a true feast for the eyes.

The Creative Process

The behind-the-scenes process was a blend of technical expertise and culinary artistry. Here’s how it all came together:

Food Styling: To make the Taco Pizza camera-ready, our food stylists from Hawkins & Company, meticulously prepared multiple pizzas, ensuring each one looked picture-perfect with vibrant toppings and a golden crust.

Lighting: Proper lighting was crucial to bring out the textures and colors of the pizza. We used soft, diffused lighting to enhance the pizza’s natural appeal.

Motion Shots: The Bolt Motion Control Arm allowed us to choreograph precise movements, including dramatic slow-motion shots of the pizza cutter slicing through layers of crust, sauce, and toppings. This added a sense of excitement and craftsmanship to the final spot.